Museo del Objeto del Objeto (MODO) - Mexicocity

The Museo del Objeto del Objeto (The'purpose' of the Object), MODO, opened in October 2010. It is the first space in the city dedicated to the collection, preservation, exhibition and promotion of diverse expressions of design and communication. It offers only temporary exhibits, and its aim is to promote the production of a culture of the unexpected and the uncommon.

This museum has a collection of close to 100,000 objects, dating back to 1810 up to the present day, providing brilliant examples of design in packaging, bottling, advertising and graphic arts as well as historical documents and photographs which represent various aspects of everyday life and tell the history of our society. Through this collection, it is possible to understand the phenomenon of design and creation, their promotion and development along the years, and how all of this influences everyday life. It is, therefore, a living record of the evolution of our community over the last two hundred years.